United Properties’ latest residential development is a vibrant addition to South Austin’s lively St. Elmo district. Inspired by the area’s unique character, Bishop Momo — a mischievous play on the neighborhood’s name — offers a celebration of dynamic urban living and provides an marked alternative to the tasteful greige standard of the industry.
Bishop Momo
Lighting St. Elmo’s fire
Services
- Naming
- Branding and Identity
- Message Architecture
- Experiential Design
- Signage and Wayfinding
Project Team
- Content & Context
Everything in moderation. Including moderation.
The identity system pits fluorescent colors against black-and-white patterns for a joyful clash. Photography is cut up, remixed, and layered with type, pattern, and then more pattern.
South Austin in focus
The photography library reflects the eclectic character, color, and texture of the area.
Tone down for what?
Momo’s cheeky personality influences every detail. Amenity spaces have irreverent nicknames and iconography, and unit plans are named with palindromes. (WOW!)
Thunderbolt and lightning
A hot pink 14' neon lightning bolt puts Momo on the map. Father forgive us: the faces are made of the same metal used in confessional screens.
Signage on and throughout the property connects brand to space with an anti-establishment — but still code-compliant — vibe.
Art al fresco
We commissioned local artist, Kevin Muñoz to create a vivid landscape abstraction that spans the 5-level garage façade.
Key Collaborators:
Kevin Muñoz
