The Junior League of Austin

Helping a legacy volunteer group grow into their new home

The Austin chapter of the Junior League spent more than seven years developing plans for their new home in West Austin. As they broke ground, we helped them mark the occasion with a brand update, a multi-tier donor recognition program, and a signage system for their site and building interior.


  • Branding and Identity
  • Experiential Design
  • Art Installations
  • Signage and Wayfinding
  • Donor Recognition

Project Team

  • STG Design

A new identity for the next generation

"The League," as it's known to members, is a national women’s service organization. The local chapter has grown substantially as Austin has grown and the needs of the community have expanded. In 2018, the group was granted a construction permit on several acres of land tucked into a hillside west of Highway 360.

Their new 40,000-square-foot Community Impact Center, designed by STG Design, gave them the ideal space to run and expand their extensive service programs. It also presented a unique opportunity to modernize their 20-year-old identity. We worked with two annually elected board groups to oversee this modernization and visually present Austin's League as the energetic, diverse, do-gooder women they are.

Thanking those who made it possible

We developed a 12-tier donor recognition program that allows a wide range of donors to find their place in the building and on the grounds. An artful, subtly-tiered installation in the double-height lobby space displays the names of all who supported the League's Capital Campaign. Individual installations throughout the building and outdoor spaces thank individual donors who have given at levels ranging from $2,500 to $5,000,000.

Signage supports the mission

In addition to a large-scale mission statement at the entry — sized and positioned as a group photo backdrop — we handled the League’s exterior, garage, and interior code-required signage.

Key Collaborators: Capital Architectural Signs