NI Brand Launch

Conveying a new global brand with signage and experiential graphics

When engineering giant National Instruments underwent a major rebrand as NI, we translated the new name, wordmark, and brand vocabulary by Gretel into signage, graphics, and art for their Austin headquarters and dozens of other offices around the world.


  • Experiential Design
  • Art Installations
  • Signage and Wayfinding

Project Team

  • STG Design

Introducing the new NI

In preparation for their global brand reveal, we worked with NI’s facilities teams and fabricators in Asia, Europe, and North America to program, design, document, and coordinate the production and unveiling of large-scale building-mounted signage and vehicular monuments — all under wraps and during the early months of the Covid-19 pandemic.

Welcoming visitors and employees

In addition to exterior and site signage, each global facilities' lobby is home to a refined display of NI's new purpose statement — Engineer Ambitiously — rendered in a subtle dimensional treatment.

Design for standardization

As new spaces and renovations require, we are developing and implementing a rigorous system of site, exterior, and interior signage, wayfinding, graphics, and art. Concise and authoritative, the program utilizes industry-standard production techniques and materials for global consistency with a neutral palette that complements existing and new interior finishes.


The Asterisk team brought a refined design sensibility to the translation of NI’s new brand package for our global facilities. They balanced the nuance of our new aesthetic with the flexibility and functionality we need for an organization with offices in 35 countries. Equally impressive is their attention to detail and the tenacity they demonstrated to successfully coordinate our brand reveal around the world during the Covid pandemic.

Scott Strzinek, Senior Director of Global Facilities, NI