Defining place at a dynamic east Austin development

For this high-profile mixed-use development on the edge of downtown Austin, we worked with long-time client Endeavor Real Estate Group to create a graphic identity, project messaging, marketing materials, and temporary and permanent site signage that reflect the energy and vibrancy of the project and its east Austin neighborhood.


  • Naming
  • Brand Strategy
  • Branding and Identity
  • Experiential Design
  • Signage and Wayfinding
  • Marketing Collateral and Campaigns

Project Team

  • Content & Context
  • Michael Hsu Office of Architecture


Graphis Design Award: Environmental

After solidifying the name for the overall development — adjacent to the existing Plaza Saltillo public space and the Plaza Saltillo Station light rail stop — we created a graphic identity and visual language for the project that acknowledges the cultural heritage of the neighborhood and reflects its dynamic, eclectic, and colorful surroundings.


We developed messaging and a family of marketing materials for the Endeavor leasing team to use to promote Saltillo to potential retail and office tenants. These materials emphasized the benefits of the district's mix of uses, its transit access, and its connection to the neighborhood. To help build excitement during construction, we applied the new visual vocabulary to more than four blocks of construction fencing.


Asterisk captured the energy of the neighborhood and the spirit of our vision via thoughtful messaging and graphics. Their involvement over the life of the development phase — in everything from leasing materials to temporary and permanent signage and graphics — will ensure the project speaks to the community with a dynamic and authentic voice.

Jason Thumlert | Principal, Endeavor Real Estate Group

A comprehensive program of permanent wayfinding, identification, and interpretive signage orients visitors to the area and shares the history of the project site. We handled signage for the project’s 4 parking garages, as well as large-scale tenant signage for Whole Foods Market and Target, and project pageantry in public areas.