On the former site of a legendary Texas Instruments campus — the birthplace of the Speak & Spell and the world's most famous graphing calculator — EDGE Realty Partners is developing a dynamic new mixed-use destination. When completed, it will include 350,000 square feet of retail, 500,000 square feet of office space, 2,400 apartment units, and hundreds of hotel rooms, plus pop-up stores, extensive public spaces, and a food hall. At 200+ acres, the Grid is at the heart of one of the nation’s fastest-growing and most diverse counties.
- Brand Strategy
- Branding and Identity
- Message Architecture
- Environmental Graphics
- Signage and Wayfinding
- Marketing Collateral and Campaigns
- Website Design and Digital Media
- Content & Context
- Source Pixel Foundry
A trusted colleague referred us to Asterisk and she was right — they’re the perfect fit for this project. They’ve played a critical role in helping to define and document our vision for the Grid and have served as powerful advocates for the project’s brand story and experience.