Rising from a dormant stretch of farmland, The Row is a mixed-use destination bringing fresh energy to rapidly growing southeast Austin. We worked closely with developer Presidium and a standout project team to create a cohesive experience where brand, signage, landscape, and architecture are in perfect harmony.
The Row
Deep roots, new horizons in southeast Austin
Services
- Naming
- Branding and Identity
- Message Architecture
- Signage and Wayfinding
- Marketing Collateral and Campaigns
- Tenant Signage Standards
Project Team
- Chioco Design
- Blacksmith Collaborative
- Content & Context
- Todd Alley
A warm welcome
The visual identity greets visitors with laid-back Austin style. The logo suggests the optimism that dawns each day. A patchwork of harmonic and inviting colors complements the project’s warm architectural palette and references the site’s agricultural history.
On the horizon
We equipped the leasing team with a comprehensive vision book that illustrates The Row's market position, geography, master plan, and first-phase retail leasing opportunities. A companion website will evolve as the project matures.
Statement signage
We brought a sculptural approach to site signage with a vertical masonry monument that serves as a bold highway landmark and knits with the project’s architecture and landscape. Large-scale sculptural typography signals the project’s primary entry points. We’re also handling vehicular and pedestrian signage for the full 300-acre site, along with tenant retail signage standards.
