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A Hat Trick for NI
Three big wins for a great client
We are pleased to announce that our 2023 signage and interior graphics work for NI’s Austin headquarters has been recognized by three esteemed design competitions this year. The project won awards from AIGA‘s 365 Year in Design,(Environmental/Experiential Design category); Graphis‘ Design Awards (Silver award, Environmental category), and a 2024 SEGD Global Design Award (Merit award, Branded Environments category). We‘re quite proud of this project for its smarts and sophistication, and grateful to a visionary and collaborative client who made the work challenging, meaningful, and genuinely fun.
According to one juror from the SEGD competition, “This project stands out precisely because of its restraint. The design team skillfully sidesteps the temptation to overwhelm the branded environment with excessive information. Instead, they employ coded abstractions and data representations, offering a nuanced and captivating glimpse into how the environment breathes life into the brand.”
See the full case study for our with with NI here.
