A sophisticated system for a new South Austin residential project

Minimalist typography, strong geometry, and an idiosyncratic color palette complement this South Austin develpoment’s chic architecture and interiors.


  • Naming
  • Branding and Identity
  • Message Architecture
  • Experiential Design
  • Signage and Wayfinding

Project Team

  • Content & Context

Asterisk has been a longtime CREA partner, and like at other recent projects, they were crucial to the success of 44South. The Asterisk team quickly developed a feel for what made this project unique and then created and implemented all of the elements we needed to tell our brand story online, in printed materials, and in the built environment.

Katie Tolson | Vice President of Development, Cypress Invest
Key Collaborators: Marshall Tidrick