An optimistic new brand for a growing real estate team

Amid unprecedented growth in the residential real estate markets of Austin and Denver, a trio of industry innovators asked us to create a name, visual identity, and message architecture around their vision of a brokerage which celebrates home as the foundation for a joyous life.


  • Naming
  • Brand Strategy
  • Branding and Identity
  • Message Architecture

Project Team

  • Content & Context

A name that captures a vision

The Heyday name, developed by our partners at Content & Context, reflects the founders’ desire to bring joy to the real estate experience by helping their clients successfully navigate what can often be a stressful life transition.

Balancing energy with experience and dependability

Our visual vocabulary for Heyday pairs custom typography with an unexpected color palette, balancing a sense of expertise and market knowledge with the optimism and energy of the company and its founders.

When my partners and I decided to create a new real estate entity, there was only one team we trusted to bring our vision to life. Asterisk is among the very best teams in Austin — and beyond. Creative. Strategic. And simply a delight to work with.

Baker Harrell, PhD | Principal, Heyday

A comprehensive guide to telling the brand’s story

The new Heyday messaging, also by Content & Context, includes everything the team needs to share its unique strengths and vision with a full spectrum of internal and external audiences. Elements range from the Find Room to Shine tagline to longer-form content describing the group's capabilities, strengths, and mission.